The iPint was launched by Carling almost two years ago and since then has chalked up well over a million downloads. The app, which mimics a person drinking a pint of beer, has also been used by the brand to deliver information to consumers about Carling's competitions and promotions.

The statistics were revealed by Comscore's Alistair Hill during his presentation at the Mobile Games Forum in London earlier this week. More info here >> 

Meanwhile research organisation Gartner has predicted a massive rise in the amount of money spent on mobile phone applications. Apparently consumers are expected to spend $29.5bn (£18bn) on more than 21m downloads of mobile apps globally by the end of 2013. There is also some serious growth predicted in Ad-funded mobile apps. These will generate $600m (£365m) this year but are predicted to rise to account for 25% of all app downloads revenue by the end of 2010.

More information >>

Weblog Sak van den Boom